Branded Fruit

The link above is an article about the latest trend in large companies such as Disney and Warner Brothers, to put their kid friendly cartoon images on fruit with the intent to attract more children to eat fruit. Winnie the Pooh adorns organic apples. Daisy Duck dresses up peaches and Mickey and Minnie sell pre-packaged grapes.

Even as I write this I realize that I have sort of a cynical tone in my text. But why? Shouldn’t I be excited that children will be consuming more fruit? Even though they are almost being duped into doing it. At least they might forget for a second the candy the lies in the next aisle over.

Correct me if I’m wrong (and I mean that) but shouldn’t we as parents be more in control of what we allow our children to consume? That way eating the fruit would be a necessity with or with out the cartoon characters.

My three-year old niece goes crazy over edamames, she begs for grapes and gets so excited to eat “crunchy carrots”. The typical American child her age has already acquired a keen taste for soda, sodium and sweets (ironic coming from me I realize). So how is she different? Is it that her taste buds are different from every other child or was it that her parents made eating healthy and fun activity?

I’m so curious how others feel about this. Please comment. I would love to start a discussion as I have yet to come to a conclusion about this.